“We are all active on Twitter because we are all active on Twitter. Just ask Mastodon, Truth Social or any other alternative network that's sprung up more recently. And getting people, especially people who aren't teenagers, to move to a new social network, is quite a challenge. It is in the people - the network of people who use and contribute to a platform. Moonshot or delusion, what is clear is that invites to the Bluesky social networking app are hot commodity, some even offered on eBay for $100 or more.īut as everyone - including Musk, who paid $44 billon for Twitter - knows, a social network's value is not simply in the technology behind it. Your Twitter friends are your Twitter friends, and if you move on to a new social network, you can’t easily bring them with you - if you can bring them at all. Big Tech companies have largely built moats around their online properties, which helps serve their advertising-focused business models. There’s no crossing over - no interoperability. Twitter users must stay on Twitter and TikTok users must stay on TikTok if they want to interact with accounts on those services. But on Facebook, or TikTok, or Twitter, you can’t cross over to another social network to leave a comment on someone’s account. When you call someone on the phone, it doesn’t matter if they use Verizon or AT&T or Cricket Wireless - as long as their phone has service, they can pick up and talk to you. Without the TCP/IP protocol, for instance, we wouldn’t have the internet. In computer science, protocols are technical rules for processing and transmitting data, shared standards to which everyone agrees to adhere. Beyond the social network itself, it is building the technical foundation - what it calls “a protocol for public conversation" - that could make social networks work more like email, blogs or phone numbers. It's really sad.”īluesky, though, has bigger ambitions than to simply supplant Twitter. “There's a line where the harm of unchecked disinfo exceeds the benefits of direct, authentic communication. “Really wondering about where the line is to leave the other place,” wrote - or “skeeted” Ocasio-Cortez recently, expressing concern about how Musk's Twitter will handle next year's presidential elections.
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